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SME Business of the Year


BECBC SME Business of the Year – Grisdales

In this week’s blog, we’re going to be looking into the award we picked up at last week’s Britain’s Energy Coast Business Cluster Awards. This time last week we were preparing to head to the ceremony at the Energus Campus as we had been shortlisted for the SME Business of the Year Award, alongside Energus and Prima Uno, both outstanding and highly successful companies.

Our award submission covered a number of areas, this included

Measuring our current success – we do this in a number of ways, one of which is extensive customer feedback.   We are prepared to hold a mirror up to our business and seek feedback from our customers on a daily basis.  This gives us opportunity to praise and recognise staff when it’s positive and review our systems and procedures when improvements need to be made.  The industry average NPS score for Estate Agency is  22, whereas at Grisdales it currently stands at 58 for Sales and 61 Lettings, significantly above the industry average.

We also had to comment on our biggest achievements in the last 12 months, one of which was our website and SEO.  We know the majority of customers hang out in the digital space and so have invested heavily in this area over the last 12 months.  This includes increasing our speed, usability, becoming secure and mobile responsive.  Other improvements have seen our website enquiries increase by 158% in the last year.  Our Facebook posts in October reached over 195,000 people. These continual improvements have resulted in increased market share and  a greater number of buyers and tenants reaching our properties.         

Our owner and Managing Director Rachel Ritson had this to say about winning the award.

“The BECBC awards were a fantastic event and one we felt very privileged to be part of. Being shortlisted for the award was an achievement in itself as I know this was a tough category. For me it recognises the fact that we are a good business and one that is continually growing and developing. As most businesses do, we face many challenges and for me, this award highlights our outstanding team spirit, along with the passion, honesty and expertise we bring to work every day”

You can see our winners video from BECBC below